It's the sale of the Year 25% OFF

25% OFF EVERYTHING. Give the gift of self care this season with the sale of the year. Now, through Monday. No code needed!

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The self care brand that's setting a new standard. Clean products and sex ed, to help you feel good in your own body.

DO NOT HARM | COMMUNITY CURATED | SMASHING TABOOS

What are you looking for today

I have acne prone skin

I am looking for period products

I want a natural deodarent that works

We make going all natural second nature.

Made with nature's best ingredients our products" transparent ingredient lists allow you to know what's going on your skin and in your body. Literally.

  • NO ALCOHOL

  • NO SLS

  • NO SILICONE

  • NO PARABENS

  • NO SULFATES

THE GOODS

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  • $26.00
    $26.00

    Nalu Muslin Swaddle Blanket

    Best seller
  • $26.00
    $26.00

    Pot O' Aloha Muslin Swaddle Blanket

    Best seller
  • $26.00
    $26.00

    Honu Honi Muslin Swaddle Blanket

  • $26.00
    $26.00

    Hibiscus Kiss Muslin Swaddle Blanket

  • $26.00
    $0.00 $26.00

    Plumeria Muslin Swaddle Blanket

  • $26.00
    $26.00

    Surf Report Muslin Swaddle Blanket

  • $26.00
    $26.00

    Toasted Monstera Muslin Swaddle Blanket

  • $26.00
    $26.00

    Nāpuanani in Pakalana Muslin Swaddle Blanket

  • $28.00
    $28.00

    Duke Muslin Swaddle Blanket

    Sold out
  • $25.00
    $25.00

    Milestone Photo Cards

  • From $45.90
    $51.00 From $45.90

    Milestone Moments Bundle

    Best seller
    Add to cart
  • $36.00
    $36.00

    Nalu Bamboo Coverall

    Best seller
  • $36.00
    $36.00

    Pot O' Aloha Bamboo Coverall

    Best seller
  • $36.00
    $36.00

    Honu Honi Bamboo Coverall

  • $36.00
    $0.00 $36.00

    Hibiscus Kiss Bamboo Coverall

  • $36.00
    $36.00

    Plumeria Bamboo Coverall

  • $36.00
    $36.00

    Surf Report Bamboo Coverall

  • $36.00
    $36.00

    Toasted Monstera Bamboo Coverall

  • $36.00
    $36.00

    Nāpuanani in Pakalana Bamboo Coverall

  • $36.00
    $36.00

    Nalu Bamboo Newborn Coverall

  • $36.00
    $36.00

    Pot O' Aloha Bamboo Newborn Coverall

  • $36.00
    $36.00

    Honu Honi Bamboo Newborn Coverall

  • $36.00
    $0.00 $36.00

    Hibiscus Kiss Bamboo Newborn Coverall

  • $36.00
    $36.00

    Plumeria Bamboo Newborn Coverall

  • $36.00
    $36.00

    Surf Report Bamboo Newborn Coverall

  • $36.00
    $36.00

    Toasted Monstera Bamboo Newborn Coverall

  • $34.00
    $34.00

    Nalu Bamboo Layette Gown

  • $34.00
    $34.00

    Pot O' Aloha Bamboo Layette Gown

  • $34.00
    $34.00

    Honu Honi Bamboo Layette Gown

  • $34.00
    $0.00 $34.00

    Hibiscus Kiss Bamboo Layette Gown

  • $34.00
    $34.00

    Plumeria Bamboo Layette Gown

  • $34.00
    $34.00

    Surf Report Bamboo Layette Gown

  • $34.00
    $34.00

    Toasted Monstera Bamboo Layette Gown

  • $33.00
    $33.00

    Nalu Shortie Bamboo Romper

  • $33.00
    $33.00

    Surf Report Shortie Bamboo Romper

  • $33.00
    $33.00

    Toasted Monstera Shortie Bamboo Romper

  • $34.00
    $34.00

    Nāpuanani in Pakalana Polo Bamboo Romper

  • $36.00
    $36.00

    Nalu Girl's Shortie Bamboo Romper

  • $36.00
    $36.00

    Hibiscus Kiss Ruffle Bamboo Romper

  • $36.00
    $36.00

    Hibiscus Kiss Girls Shortie Bamboo Romper

  • $37.00
    $0.00 $37.00

    Hibiscus Kiss Long Bamboo Pajamas

  • $34.00
    $0.00 $34.00

    Hibiscus Kiss Short Bamboo Pajamas

  • $37.00
    $0.00 $37.00

    Nalu Long Bamboo Pajamas

  • $34.00
    $34.00 $34.00

    Nalu Short Bamboo Pajamas

  • $37.00
    $37.00

    Toasted Monstera Long Bamboo Pajamas

  • $34.00
    $34.00

    Toasted Monstera Short Bamboo Pajamas

  • $34.00
    $34.00

    Nāpuanani in Pakalana Short Bamboo Pajamas

  • $27.20
    $34.00 $27.20

    Tiare Breeze Short Bamboo Pajamas

    Sale
  • $27.20
    $34.00 $27.20

    Hawaiʻi Life Short Bamboo Pajamas

    Sale
  • $27.20
    $34.00 $27.20

    Banana Moon Short Bamboo Pajamas

    Sale
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WHAT THE WORLD HAS TO SAY

"We make going all natural second nature"

See All Press
Not to brag, but people are loving us

Excited to have incorporated these two babies in my ne thanks to the @blume team!!Ingredients in products are all natural and proudly made in North America.I love that they focus on de-stigmatizing periods and empowering women to love their bodies with things that don't harm you!I've had some trouble areas on my cheek which this has helped managed significantly!10/10 rec

DANI (@DANICHANGG

Excited to have incorporated these two babies in my ne thanks to the @blume team!!Ingredients in products are all natural and proudly made in North America.I love that they focus on de-stigmatizing periods

DANI